INTRODUCTION
Cunsa International is a rapidly growing, leading private label nutraceutical company serving pharmacy chains, supermarkets, distributors, and specialty stores in Latin America, the Middle East, and Asia. With over 14 years of experience in product development and brand incubation, the American company, founded by Chileans, is currently expanding into new operations and in-house manufacturing facilities through its new headquarters in Florida.
Led by CEO Francisco Cáceres, Cunsa is known for its innovative “360° solution,” encompassing formulation, regulatory compliance, label and packaging design, commercial strategy, and now, large-scale manufacturing. “Our clients rely on us not only for production, but also for advice on market entry, regulatory compliance, and continuous product optimization,” said Cáceres.
SELECTION
Cunsa selected BatchMaster ERP after evaluating various systems. This evaluation encompassed strict traceability, regulatory compliance, and quality control requirements, all of which are crucial in the nutraceutical and pharmaceutical industries.
Cunsa selected BatchMaster ERP after evaluating various systems. This evaluation encompassed strict traceability, regulatory compliance, and quality control requirements, all of which are crucial in the nutraceutical and pharmaceutical industries.
Cunsa was also attracted to BatchMaster’s ability to manage potency-based formulations, manage raw material variability, and ensure documented regulatory compliance across all countries. The integration of BatchMaster with QuickBooks, which Cunsa already uses for its finances, was key to the decision.
IMPLEMENTATION OBJECTIVES AND BENEFITS
Cunsa plans to begin production with the ERP in December 2025 and expects BatchMaster to provide comprehensive visibility and control across manufacturing, inventory, and compliance functions. The company’s global operations depend on regulatory alignment, and some customers require identical products registered in up to eight countries, each with different regulatory requirements.
“Our business depends on traceability, from raw material sourcing to final shipment. If a batch has an issue, we need to know exactly what changed, why, and how to respond,” said Cáceres. He added that working in markets like Asia and Central America, where climate and regulations affect product stability, requires robust quality and compliance systems.
Cunsa also expects BatchMaster to be a key support in material waste management, certificates of analysis, and destruction permits—crucial processes when handling high-cost or sensitive ingredients, which are very common in supplement production. “We work with raw materials that can cost more than USD 500 per kilo. Mistakes are not allowed,” Cáceres emphasized. BatchMaster allows Cunsa to track every gram.
The integration with QuickBooks will streamline financial reporting, budgeting, and forecasting, while replacing a legacy inventory system with one designed specifically for nutraceuticals. Cunsa expects this to reduce bottlenecks in customer service and production planning.
LOOKING AHEAD
As Cunsa integrates into direct manufacturing, BatchMaster ERP lays the foundation for scalable, compliant, and profitable operations. With its advanced quality control module and a design aligned with industry best practices, the system will help Cunsa compete in increasingly complex and competitive global markets.
“Our plan is not to reinvent the wheel; we want to align ourselves with proven best practices,” said Cáceres. “BatchMaster gives us the structure and reliability to serve international clients, comply with strict regulations, and grow without compromising quality.”
By choosing BatchMaster ERP, Cunsa International is investing in operational excellence, regulatory reliability, and a future of sustainable international expansion.
