BatchMaster Software announced the appointment of Tim Shorter as Chief Sales Officer, effective November 18, 2019. Building upon the company’s 2019 success, this seasoned sales executive hire reflects the ongoing growth at BatchMaster Software as the company expands globally and delivers new solutions to formula-based, process manufacturers.
“We are very pleased to have Tim join the BatchMaster team,” said Sahib Dudani, CEO at BatchMaster Software. “Tim is an experienced, talented executive and his deep knowledge of our business, industry and partners is invaluable as we continue to build upon our exceptional financial performance.”
For more than 20 years, Tim Shorter has successfully built and managed world class sales and services teams that sold, designed, implemented and supported enterprise resource planning solutions for organizations across the globe. Tim has held senior executive positions at leading software providers, including Sage, PROS Inc and AFS Technologies. His clients ranged from emerging startups to high-volume, multi-site, tier-one enterprises that serve the Food and Consumer Product Goods industries.
As CSO, Shorter will oversee the company’s corporate sales strategy, business partnerships and marketing activities to help build recurring revenue across existing and new channels, while improving brand awareness.
“BatchMaster Software is on the leading edge of formula-based, process manufacturing innovation. It’s an exciting time to join the team where everyone is focused on the development, deployment and support of mission-critical software solutions,” explained Shorter. “I look forward to capitalizing on strategic future growth opportunities for BatchMaster Software that will help our customers and partners meet their company objectives.”
“Our team will greatly benefit from Tim’s deep sales and marketing experience with global technology brands,” said Ingrid Leon, COO at BatchMaster Software. “His process manufacturing background and passion for making software companies successful makes Tim the ideal fit for helping manage BatchMaster Software’s ongoing growth.”